The maker of bleach, Pine-Sol and other popular cleaning products recently announced that it will disclose the specific preservatives, dyes and fragrances it uses in its cleaning, disinfecting and laundry products sold in the U.S. and Canada.
The Clorox Co. announcement builds on the ingredient communications program the corporation launched in January 2008, which disclosed the active ingredients in its natural Green Works line on a dedicated Clorox website. In 2009, Clorox also began listing the active ingredients of its more traditional products.
The new disclosures mark the first time a mainstream cleaning product manufacturer has disclosed all the ingredients used in all of its products — about 200 items.
“Clorox will begin replacing the labels on its products. The new labels will refer consumers to the ingredients website, where they can learn about the purpose of each ingredient as well as its safety issues.
In California, regulations governing disclosure of ingredients are pending under the state’s Green Chemistry initiative. On a federal level, Sen. Frank Lautenberg (D-N.J.) has introduced legislation to update the 1976 Toxic Substances Control Act. The Household Product Labeling Act, first introduced by Rep. Steve Israel (D-N.Y.) in the House of Representatives in 2009 and later by Sen. Al Franken (D-Minn.) in the Senate, is expected to be reintroduced this year.
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