What exactly does the word “sustainability” mean? Does it mean “green?” Recycling? Does it mean an easy, simple lifestyle? Does it cost a lot of money? Scientific American Earth 3.0, Scientific American’s digital magazine that covers concerns about our environment, has consulted with several experts on the topic to find out what kinds of misconceptions they most often encounter. The result is this article on the top 10 myths about sustainability, and where the real truth lies. The first myth is that nobody really knows what sustainability means. Well, ummm, what does it mean? Read the article, here.