Sparkle & Smile

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Healthy Body Uncategorized

A Healthier Step in the Organic World

July 30, 2010

Whole Foods Market is taking action to address widespread organic labeling fraud in personal care. 

Certain brands are making organic claims on products whose main cleansing and moisturizing ingredients are made up of petrochemicals.

Whole Foods believes that the "organic" claim used on personal care products should have a very similar meaning to the "organic" claim used on food products and that their shoppers do not expect the definition of "organic" to change substantially between the food and non-food aisles of their stores.

Brands that have organic claims that are not certified under the USDA National Organic Program have until June 01, 2010 to explain how they will change their labeling or formulations to comply with Whole Foods new policy. 

Brands that do not submit an explanation are expected to be dropped from store shelves over the coming year.

Consumers can now shop at Whole Foods without worrying about being ripped off by petrochemcial formulations masquerading as organic products.

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