Do you want to join the FRESH movement? Watch this movie trailer of FRESH by Ana Sofia Joanes, and see what you think. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, “challenging our Wal-Mart dominated economy.” If you decide to join FRESH you can get the latest on how you can help America’s food system with actions and updates. According to FRESH, the movie and movement will bring together farmers, green activists, chefs, and policy-makers, all working to create a more healthy, tasty, green, and sustainable future.