This week, Whole Foods Market plans to announce that 90% of the cleaning products in its stores now meet its Eco-Scale rating criteria, which launched on last year's Earth Day, April 22.
The three-tiered system requires products to disclose all ingredients on their labels, which is something the United States government does not require.
The system will also not allow chlorine, phosphates or some preservatives. The top rating goes to products made entirely with plant-based, rather than petroleum-based, ingredients.
According to a Harris Interactive Survey, which was conducted April 2011 for Whole Foods Market, about three out of four Americans assume federal law requires ingredient disclosure on the labels of cleaning products like they do for food.
The Whole Foods' program is a huge step forward in helping customers pick safe products, which can be very helpful considering the plethora of cleaners coming on the market from existing companies and newcomers alike.
Way to go Whole Foods!
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