Maid Brigade has launched a new video on YouTube titled "Non-Profits Sue Household Cleaner Manufacturers" Tuesday. The video informs consumers of the Earthjustice suit, a potentially ground-breaking suit for legal precedents protecting consumers from harmful chemicals in common household products, including house cleaning products. Green Clean TV is our web video series and includes several consumer education and advocacy pieces addressing the hidden health risks associated with common house cleaning products.
We created this video because we wanted to draw attention to the suit as an educational tool to help consumers become aware that the trusted cleaning products they use weekly, even daily, may expose them to unwanted health risks. Since package labels do not disclose 100% of the ingredients within the product consumers have a difficult time making decisions in the grocery aisle about the relative safety of various house cleaning product options.
Further, with the growing popularity of green products in every category, "greenwashing" among soap and detergent manufacturers (using false or exaggerated claims on product labels and in marketing) is also on the rise. I don’t mean to single out the soap industry here – greenwashing is on the rise in general – but I digress. If product labels were required to itemize all ingredients, consumers would be better armed to sift through marketing claims and make their own decisions about whether a house cleaning product is safer for them or the environment.
The video can be viewed on YouTube at http://www.youtube.com/watch?v=xbPb8Exd8gA