Sparkle & Smile

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Maid Brigade Featured in Entrepreneur Magazine

Entrepreneur Magazine’s December issue features Maid Brigade in an article titled “Opportunities: Green Scene” about earth-conscious franchises attracting like-minded entrepreneurs.

Our own Mary Ellen Hoffmann was quoted in the article, saying “We turned our whole marketing approach around to say, ‘Yes, we’re still a cleaning company, but we’re just trying to do it better….We wanted to be good stewards of the earth [while focusing on] the health and safety of our employees and customers.”  Hoffmann purchased her franchise long before Maid Brigade converted to our Green Clean Certified(R) service. But, she says “It’s made my business more meaningful to me.”

It’s interesting that green cleaning is finally beginning to be covered in earnest by the media – they’ve been on a green frenzy for about two years now but green cleaning is just coming into focus for them, it seems, in the last six or eight months.  That’s when we’ve gotten our major PR plugs.  The first was in the Wall Street Journal, back in March. Then, right on the heels of that, we got a terrific feature in Consumer’s Digest.  We’ve got some great blog hits lately too on our green cleaning, which I’ve mentioned previously.  And now Entrepreneur.

This link wasn’t working earlier (or any page on the Entrepreneur web site) but maybe by the time you read it their site will be back up?

Please check out the article when you have a moment:

www.entrepreneur.com/magazine/entrepreneur/2008/december/198614.html

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